Sky Adsmart
We were asked to develop and create a PowerPoint based presentation for the Sky Media sales team for them to use to promote and explain Sky’s AdSmart technology. With Sky AdSmart, different adverts can be shown to different households watching the same program. This means brands and businesses can now advertise on national channels, but to relevant audiences.
We decided that the presentation could be divided in to 4 main areas and that these themes and sub sections would work best if represented by simple icons.
A bespoke animation was also created with-in PowerPoint to explain how the technology behind Sky’s AdSmart works. The presentation was also to be totally editable by the client.
Design: James Jackson
Creative / design and production
