Skyride 2010
The aim of the brief was to develop the Sky Ride brand across all
media and to create and develop nationwide awareness. The whole
campaign covered both city and
local events as well as specialist
sporting runs. A distinct photographic style was used and developed to
allow all the various media to have a characteristic look whilst still
being instantly recognisable as part of the whole national campaign.
Participation was up by over 30% from the previous year.
Art direction / design
