Treasure Island

National advertising campaign for Sky 1's Treasure Island. Several routes were evolved featuring dramatic close ups of the key characters for maximum impact. A route that used a cast line up was created for press advertising with an augmented reality feature. Both 96 and 48 sheets were developed along with digital 6 sheets. Creative director: Chris Ringsell / Photography: Mitch Jenkins

Design / retouching

Treasure Island
Treasure Island
Treasure Island
Treasure Island
Treasure Island
Treasure Island
Treasure Island
Treasure Island
Treasure Island
Treasure Island