Sky: Graftas

I was asked to develop and create a series of posters based around the famous Barack Obama "Hope" poster designed by artist Shepard Fairey.

Sky wanted to promote its core principles and reward those employees, who through their hard work and attitudes best epitomised these core beliefs. Over several months a series of posters were created focusing on specific Sky values such as resolve, experience, trust, optimism, humor and thoughtfulness.

Each poster was based around a Sky principle and represented by a character from a famous show broadcast on Sky. These were then carefully illustrated and in total over 20 posters we created and produced.

Several of the most popular were then were selected to be produced as limited framed screen prints to be given to winners of the awards and to be exhibited at the Sky headquarters.

Creative direction: James Jackson
Design / illustration: James Jackson

Creative / design and production

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