Sky: Academy: Sports Ambassadors
I was asked to design and develop a creative route for the launch of Sky Academy’s Sports Ambassadors. These up and coming elite athletes are the stars of the future and have been supported by Sky as part of Sky’s Believe in Better strategy.
I created a main group focused central image along with a series of individual ‘hero’ inspired digital and printed banners, posters and flyers. These were then used for the launch of the campaign with an event held in the Sky Hub building that was broadcast across the company and promoted over social media.
The main group creative was structured in such a way that individuals could be swapped to suit the topic and environment.
The creative was also used in various other Sky promotional events.
Creative direction: James Jackson
Creative / design and production
